The importance of eradicating spam issues: improving email deliverability in the high season


In need of a spam checker email: fixing spam issues for a better delivery rate

Definitely, email deliverability should always be the first thing to care about. No b2b campaign is likely to be successful when 60-70 percent of messages don’t go farther than a spam folder. A reliable spam checker email has to always be at hand so that spam and other issues dragging deliverability down could be immediately revealed and eliminated. But can you be absolutely confident in claiming to know every single trick for email deliverability improvement? Even if you’re this clever and experienced, revising the material never hurts, does it? 

Let’s briefly outline what’s going to be the agenda of the article:

  • what content is considered spammy;
  • in what way wrong email design can be harmful to b2b campaigns;
  • the importance of correct safety guidelines;
  • the danger of engagement rates going down;
  • the harmfulness of low sender reputation. 

In short, one is likely to run into certain obstacles while trying to improve the delivery rate. The problem can be especially serious during the b2b high season. One of the most likely issues to run into is a user’s possible resemblance to a spammer. When being considered a spam distributor, you will see messages get bounced and blocked. Let’s find out how to reduce this damage to campaigns. 

When your spam checker email is needed most: what is spam 

Forgetting to test domains for email deliverability never develops into anything positive for b2b campaigns. Spam issues can easily take marketers by surprise and be found where least expected. So, a careless b2b salesman shouldn’t be surprised if another email deliverability test will reveal more flaws than expected. Usually, that’s the point at which learning more about the nature of spam will prove most useful in fighting such issues. 

By the way, before starting a war against spam in order to improve email delivery rates, a spam check is never an unwanted thing to run. This way you know your enemy better and realize what you are dealing with. 

So, what should be understood as spam? And moreover, how to write content in order to make it look less spammy? 

To begin with, here are some points on what usually gives out spam:

  • Subject lines looking deceptive. It’s probably happened to many guys that they got messages looking as if they were from their colleagues. But on opening one of such letters, it often turns out you’ve just been deceived into opening a spammer’s letter with some suspicious offer or link.
  • The presence of spam trigger words in the article like “free”, “buy now” etc. 
  • Text bodies are littered with URLs of all kinds. All that spam distributors want is for you to click on their trap links. Thus, there’ll be lots of them in spam messages. 

Test each email for wrong design to improve deliverability 

Surely, it’s always to get positive results that marketers send cold emails, carefully test the system for spam and other issues. However, the impression from campaigns’ performance can be spoiled if designing messages in a wrong way. So, how to avoid having to improve your deliverability spoiled by bad design? 

It’s vital that senders don’t make the following mistakes in the process of cold emailing:

  • sending emails with only images attached. They can easily become a nail in your campaigns’ coffin. Such an e-letter will probably land in the recipient’s inbox but what if it proves useless? If an image blocker happens to be on, the message doesn’t have a chance to be delivered. 
  • sending emails that aren’t mobile view-friendly. When a cause for their customers’ frustration, marketers face being rejected as a source of business services. 
  • throwing away core e-message elements. An example of that can be omitting a subject line when writing emails. Such emails lack what b2b sales leads expect to see in a business letter: a clearly and transparently stated offer. 

Don’t forget that it’s all about concentrating on getting every single lead into your sales funnel. Folderly, as a product of b2b lead generation company – Belkins, knows all about so we’re the ones to trust on this. 

Email spam checker to help avoid breaking safety guidelines 

When experiencing deliverability problems, why not ask yourself: “Maybe it’s time for me to test my emailing for email delivery rate issues?” Not rarely do marketers get absolutely blinded by the images of sky-high profits, especially in the high season. That’s when they tend to forget about the necessity of following the most basic rules. Among the most frequent mistakes preventing users from effective cold b2b emailing are: 

-Improper HTML. Usually, that’s something really difficult to miss. Problems with HTML are sure to be obvious whenever they are there. Broken formatting, trash-looking font pairs etc. Guess what any recipient is most likely to do with such an email? Right, he’ll put it into the spam folder to forget about it at once. 

-The absence of adequate opt-out features. It never ends well when a lead can’t be out of the sales funnel when he wants to. To any customer, it is a sign of the business service provider not caring about his clients’ convenience. The only outcome here can be the customer reporting your domain name and moving on. 

-No transparency in your email attachments. Most often one can’t do without attaching something to his e-letters. But if you have to do so, be sure that enclosures do not provoke controversial feelings on the side of the recipient. You don’t want to be considered a spammer, do you?

Ready your spam checker email to fight low engagement rates 

Ever wondered why campaigns might have fewer b2b customers and sales lead engaged than you expected? Today we are going to solve the mystery for you. Thus, we continue to analyze the most typical mistakes during the b2b high season. If you always crave for one more b2b customer (sale lead) to be lured into the sales funnel of yours, memorize the following: 

  • Never forget to verify the recipient list. The gathering of a customer database requires running thorough checks for invalid and obsolete contacts. Not doing so will only turn out to be an obstacle for lead generation activities. 
  • Be sure to segment recipient lists. Even verified and validated contact lists are likely to suffer from certain issues. An example of such a problem can be one’s contact lists haven’t been segmented. Without segmentation the lists you won’t be able to give the customer a signal that the offer has been designed specially for him. As a result, campaigns based on not segmented contact lists are felt as generic and high engagement rates aren’t to be achieved in this case.  
  • Don’t be too lazy not to get rid of inactive leads. Such prospects will probably not answer any emails which leads to a decrease in delivery rates. 

No use in having a spam checker email without increasing sender reputation

Various email deliverability issues like having been blocked or suffering from spam are revealed by an email checker. However, what’s the use of just stating the obvious and doing nothing? When having a bad reputation as a sender, one should immediately take measures. What can those measures be?

-See to it that you are properly authenticated. There mustn’t be any obstacles for receiving servers so that they could let the user’s emails through. However, nothing proves an issue when one’s DNS records are in order. Thus, make sure that the major DNS records including SPF, DKIM and DMARC record are properly checked and authenticated. When having these records alright, one can be sure that each of his messages won’t be tampered and will be accompanied by all the necessary instructions in case any of them isn’t successfully checked for authentication. 

-Do all it takes to increase the sender and domain reputation. Tricks for properly dealing with such issues are especially relevant for those acting from a shared IP. Not only your but the other owners’ actions affect your sender reputation in this case. Use RPC (Return Path Certification), perform a TLS authentication – as we already said, do what it takes. 

Not by a spam checker email alone: final thoughts on deliverability improvement

During the b2b high season, there are always lots of opportunities for marketers to get new customers and purchases. However, without caring about your reputation as a marketer, you’re most likely to miss out on too many of those opportunities. Therefore, the success of hot season marketing requires careful planning and thinking through every move to be taken. Otherwise, there is little hope that the desired amount of emails will end up where you expect them to be. Miss out on no opportunity to improve the quality of content and sender (domain) reputation. Just then one should hope to see excellent results after having run another email spam check. And of course, to enjoy profits that are high enough for your business.

BIO: Andrey Andrianov is a copywriter eager to help those interested in b2b understand its principles and the main trends. His articles are aimed at explaining tricky b2b aspects in simple language.