Telegram is one of the most popular apps today. If you open Google Play, you will probably find the app in the top 10 along with TikTok, WhatsApp, Instagram, Zoom, Facebook. So why is Telegram a trending app?
Why is Telegram Popular?
The Telegram was launched in 2013 and it already has almost 1 billion downloads. It happened due to specific features like security, open-source, user-friendly orientation. One of the most distinctive features is a “Secret Chat” function. It’s encrypted with special protocols and delivers full privacy for users. All secret chats can’t be accessed from the web or desktop version, messages can’t be forwarded and can, in fact, self-destruct after a set time.
Another great thing about Telegram as a messenger is free and open-source opportunities. For example, Telegram is famous for its stickers and any user can create its own pack of stickers. Most big brands use them and create branded stickers that can go viral. Another example – anyone can create a bot for free.
The last, but not least – Telegram channels and groups attract users all over the world due to the unlimited capacities. What are the Telegram channels?
Channels are a tool for broadcasting your public messages to large audiences. They offer a unique opportunity to reach people directly, sending a notification to their phones with each post. Telegram Channels can have an unlimited amount of subscribers, and only admins have the right to post.
While Telegram channels are made to share content with a group of people, Telegram Groups are made to interact with users – chats with them directly.
With over 500 mln active users, Telegram is one of the most important platforms to reach out to potential clients and customers by using Telegram channels, groups, and even bots. Popular brands create their channels due to:
- instant notifications;
- high reach rate – 10% to 30%;
- reasonable pricing for advertising.
How To Advertise Your Business On Telegram Channels?
Even if you don’t have a Telegram channel now, you can promote your business on other Telegram channels. For example, in Russia, it is a part of the marketing strategies of some famous and not so famous brands. Don’t be surprised while scrolling a Telegram channel with memes to find the advertising of Pepsi.
You can buy a paid post in most big Telegram channels. Admins usually charge per 6, 12, 24 hours, or days of publication. Permanent posts may not be that useful since people view new posts only within the first 24 hours after the publication. The price of the advertising on the Telegram Channel can range from $10 to $1000 and even more. The price depends on the following factors:
- Geo-location. Advertising in Indian channels will be cheaper than in Russian ones;
- Time. A 6 hours long post will be cheaper than a 24 hours long advertisement.
- Size of Telegram channels. The more members, the more you pay.
- Engagement rate. The size of the Telegram channel means nothing if it has a low engagement rate. Imagine paying $1000 for the advertising on a Telegram channel with 1 mln users, but only 500 views.
So what you should be paying attention to while choosing a Telegram channel for your business promotion:
- Telegram channel has to have over 10000 members to see some results;
- The engagement rate should be over 10%;
- Permanent posts are not that useful;
- Channel’s topic should be relevant to your business. No point in advertising Pepsi in the channel about bitcoin investments.
Remember, you can ask an admin to show his channel’s statistics: how it grows, what users does it have, what is the average engagement rate.
How To Advertise Telegram Channel For Free?
If you have your own Telegram channel, you may wonder how to get users there, so we have a few free methods to advertise Telegram channels.
- Post on Social Media.
It’s simple, leverage your existing social media platforms to share your Telegram channel link. You can never know what social platform someone prefers. Maybe some of your Facebook or Instagram users prefer Telegram?
- Get listed on catalogs
There are multiple Telegram channels catalogs Tgstat, Telegramchannels.me, Telegramcatalog.com, etc. It’s free and easy to get listed on any of them. If people look for Telegram channels on a specific topic, they may find you on the catalog websites.
Once you have a solid Telegram channel with at least 2000 members, you can ask for a cross-promotion with other small or average channels. If you find channels with relevant audiences, you may win a great number of new users.
- Add Telegram link to your Website
If you have a website, don’t forget to mention your Telegram channel on the homepage. This way organic or direct users from Google may join your channel.
- Run a contest or giveaway
It may not be that free, but if you offer members a good discount or free bonus, you may get mass sharing of your Telegram link in exchange.
- Create a viral content
It’s not an easy one, but maybe the most rewarding. If you try to create viral and unique content, your posts will be constantly forwarded to other channels without any penny. What can be better than be quoted by a popular source?
Paid Telegram Channel Advertising
- Paid posts on Telegram channels
You can buy a publication on any big and popular Telegram channel. Usually, you have to pay for 1- 24 hours long publication and one post can bring from 0 to 500 new users on average. Like in any other advertising, the results depend on your product, offer, call to action.
- Targeted advertising
You can promote Telegram channels on Facebook ads. It may be risky to promote your channel in the USA or European countries since not everyone has a Telegram. You will pay for clicks and users won’t be able to access your content. But if your audience lives in Russia, India, Uzbekistan, Iran, Nigeria, Kenya, and some more countries, where Telegram is extremely popular, you may get new members.
- Buy Telegram members
A simple and not expensive way to advertise any Telegram channel is to buy members. Most members in this case will join through unofficial Telegram apps by giving their consent to subscribe to a catalog of channels. After that, the users will be able to access the channel and decide if he/she is interested in staying there.
How to buy Telegram members?
AppsGeyser offers Real Members for Telegram Channels and Groups, who are ready to engage with any content, products, and services. Providing subscribers from any country: India, Nigeria, Kenya, USA, Europe, Malaysia, Russia, and others. Fast delivery – from 1 to 3 days to get 1000 members. Free refill in case if some members drop channels. Live support at any stage of promotion.
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Frequently Asked Questions
How much does advertising on Telegram cost?
It can cost you from $0 to $1000 to advertise on Telegram. The price depends on your goals and methods of advertising.
How to advertise the Telegram channel for free?
You can advertise your Telegram channel or group for free by getting listed on catalog website, cross-promotion, promotion on social media and website, contest and giveaways.
Is it possible to exchange Telegram advertising?
Yes. You can ask admins of other channels to exchange links for free. This method is called a cross-promotion.
How to promote a Telegram channel?
You can promote a Telegram channel for free with channel catalogs, cross-promotions, social media, contests. Or you can promote your channel with paid methods: paid advertising, targeted ads, buying Telegram members.
How to buy an advertising on Telegram?
You can buy paid advertising directly from Telegram channel owners, on exchange websites, and on websites with Telegram services (you can buy Telegram members, for example).
How to choose a Telegram channel for advertising?
You need to research Telegram channels close your product / service / channel topic. The channel should have users from your country or country of your interest, big size (at least 10,000 members), engagement rate higher than 15-20%.
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